By Forsyth Medical Center Foundation
Salon stylists often do much more than style women's hair; they frequently play the role of advisor, therapist and confidante. Forsyth Medical Center Imaging – The Breast Clinic in Winston-Salem, NC, received a 2011 American Cancer Society grant to support breast health education in the local African-American community. Recognizing the special bond between salon stylists and their customers in the targeted community, FMCI – The Breast Clinic launched "Kut Out Breast Cancer" in 2011, an initiative in which medical staff provides licensed cosmetologists with training and culturally appropriate information to link customers with breast screening resources.
Staff overcame initial issues around commitment and delivery of services through persistent training and flexibility, and today stylists take ownership of the program and recognize the importance of community outreach! The effort, which has been featured in local print and broadcast media, helped FMCI – The Breast Clinic exceed its screening mammogram goal by 25 percent in 2012. Best of all, participating stylists demonstrate considerable enthusiasm as evidenced by their efforts to expand this complimentary, "value-added" service into additional salons.